How do you take a football ad to the Next Level? You let director Guy Ritchie put his own 3 min version together. Enjoy. See more at Nikefootball.com

Everything you ever wanted to know about Nike

From Lance Armstrong on his bike, to Deron Williams driving to the basket, to a six-year-old in China learning martial arts, movement is the universal language that connects us all. It’s a language of beauty, drama, tragedy and triumph. And the road to athletic greatness is not marked by perfection, but the ability to constantly overcome adversity and failure. “It’s not how you start, it’s how you finish. It’s not where you’re from, it’s where you’re at. Everybody gets knocked down, how quick are you going to get up?” Share your Just Do It story at facebook.com/justdoit. (Music: “Ali In The Jungle” by The Hours. Available on itunes now.)

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